Pierpaolo Piccioli, Simone Rocha and Craig Green are among the eight new designers tapped by Moncler for its Genius design team.
Following the departures of Giambattista Valli and Thom Browne from the Italian label’s Gamme Rouge and Gamme Bleu lines in November (17), Moncler has now unveiled a new design team initiative.
There will now be eight lines under the Moncler umbrella, headed up by Valentino designer Piccioli, Rocha, Green, Karl Templer, Sandro Mandrino, Kei Ninomiya, Hiroji Fujiwara and Francesco Ragazzi.
“A couple of years ago I saw this world is really changing,” said brand owner Remo Ruffini, according to Vogue.com. “This world is really much more fast. I don’t think there are seasons anymore, and I don’t think that shows (that look forward) six months’ time really help with the customer. And I said we have to do something new, I wanted to change the model of the business.”
A Moncler Genius show will be held on 20 February (18) at the Moncler Genius Building in Milan, the night before the city’s Fashion Week kicks off.
Talking about his new design job, Piccioli shared his excitement.
“The spirit of the project is something daring: It emphasises the value of creativity and talent,” he praised. “It is something challenging for me to work with totally different materials and the totally different DNA of the brand. Yes, it was like stretching my legs. The other designers are very interesting. But I said yes at the very beginning before I knew who they were. I’ve known Remo for some time, and I appreciate his way of thinking and managing the company.”
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