Tomas Maier is teaming up with Uniqlo on a new apparel collection.
The German designer is the latest fashion star to partner with the Japanese brand, which has previously collaborated with big names such as Jonathan Anderson, Jil Sander, and Carine Roitfeld.
Maier, who is the creative director of Bottega Veneta as well as the founder of his own eponymous label, confirmed his latest project on Tuesday (20Feb18) and revealed that the line will feature womenswear and menswear pieces as well as a range of accessories.
“Uniqlo has always offered their customers affordability and a designer point of view. This is just about a moment in time of getting together,” he told Business of Fashion, adding that he believed the collection would appeal to “anyone who appreciates a casually thoughtful product.”
The line was designed within the framework of Uniqlo’s LifeWear concept, which champions the brand’s desire to design clothes that will enhance everyday life.
“LifeWear embodies our belief that individuality comes not from clothes, but the people wearing them. That’s why we devote our energies to creating clothes that people will enjoy and value for a long time,” shared Yuki Katsuta, group senior vice president of fast retailing and head of global research and design at Uniqlo.
Maier has achieved great success at Bottega Veneta since joining the company in 2001, with the Italian label the fastest growing business in the Kering luxury group, beating fashion houses including Gucci, Yves Saint Laurent, and Alexander McQueen.
However, the designer has acknowledged the difference between creating high-end garments and high street pieces, and “(stuck) to the rules of manufacturing to make the product affordable,” in his latest venture.
“You have to be even more thoughtful as you’re addressing such a huge audience,” he explained.
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