Sarah Jessica Parker’s new fashion collaboration with Gap was inspired by her childhood.
The Sex and the City star wanted the Gap x Sarah Jessica Parker collection of children’s apparel and women’s dresses to be timeless, so that fans could pass the items down through generations – just like her family did when she was a kid, and she still does as a mother-of-three.
She tells People magazine, “I’m one of eight kids… (and) I grew up in a house where we all wore hand-me-downs and those bins of clothes still exist. My daughters wore the dresses I wore – those clothes have been passed along to friends and our babysitter’s children when they gave birth.”
Her childhood also inspired the designs and small details on the new clothes – one of the jackets in the collection features “Rabbit, Rabbit” stitched on the back, a saying that was “a sign of good luck” for her family. The pieces also have “Property Of” stitched in every item – another family tradition.
“It’s a very tight, specific collection but it’s very much based on clothes I wore growing up, and I was so happy to discover that when we offered our boards to the (Gap) team when we first met they were so enthusiastic,” she continues. “It tapped into their past as well… It was just very fortunate that we were all in line and excited about the same thing.”
“Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a re-connection with the brand,” she adds. “I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them.”
The new collection is the latest fashion venture for the actress, who also created fashion line Bitten and footwear line SJP Collection, but the new line allowed her to work with her daughters and son.
“We talked about it and they were very enthusiastic, which was very encouraging,” she says. “I have three very different children and they all have different needs and likes and dislikes. I wanted to hear their opinions, but I can’t design only for them.
“You’re designing for millions and millions of children but I wanted very much to hear their thoughts and it was helpful and it was also especially encouraging.”
The new collection will be released online and in stores on 1 March (18).
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