Lewis Hamilton has been snapped up as a Tommy Hilfiger global brand ambassador.
The British racing driver sat in the front row of the label’s catwalk show during Milan Fashion Week (25Feb18), which saw a collection that merged Hilfiger’s love for fashion and motorsports on a racetrack-style runway. And it’s no surprise that the American designer was keen to tap the Formula One superstar as the latest figure to front his fashion house.
“Lewis is a global superstar and he’s not only one of the top athletes in the world, he’s also, in my eyes, a fashion icon. He is a student of fashion, he has a sense of style, and he puts himself together in a very cool way that’s very real,” said the 66-year-old during an interview with Lewis at Tommy Hilfiger’s London showroom. “His look is iconic. He has millions of fans all over the world, watching his every move. He has young fans, young men who want to look like him, who want to dress like him. They actually want to emulate him.”
The four-time world champion will be the face of Tommy Hilfiger men’s starting from the spring season, which will include the Collection and Tailored lines as well as underwear and swimwear.
This marks Lewis’ first fashion collaboration, although the 33-year-old was an enthusiastic brand ambassador for London Fashion Week Men’s and has become a frequent front row and party guest over the last three years.
“Fashion for me is equal to my love of cars, and I’ve obviously been passionate about cars since I was a kid as naturally boys and kids are,” he smiled. “Fashion is something that has continuously grown: I remember coming home from school and watching MTV and music stars and they would be wearing Tommy, and so I naturally wanted to, too. I viewed them as role models, wanting to wear these clothes, but not having the opportunity to do so.”
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