Sarah Jessica Parker aimed to create ‘multi-use’ looks for new bridal line

Sarah Jessica Parker wanted the items from her bridal ready-to-wear line with Gilt to be “usable outside of that special occasion”.The former Sex and the City star has teamed up with the brand to create a line of 10 looks for the SJP by Sarah Jessica P…

Sarah Jessica Parker wanted the items from her bridal ready-to-wear line with Gilt to be “usable outside of that special occasion”.

The former Sex and the City star has teamed up with the brand to create a line of 10 looks for the SJP by Sarah Jessica Parker Bridal Collection, from bodysuits and a jumpsuit to more classic dresses, gowns and full skirts in colours such as the traditional bridal white, black, blush pink and light grey.

And when it came to designing items for the range, Sarah was determined that brides should be able to wear the ensembles again – after their big day.

“The intent is they should be usable outside of that special occasion. Whether you’re the person walking down the aisle, or you’re attending, these are all pieces that should be relevant in your closet,” she told WWD. “There are some pieces that feel more decadent and more specifically bridal. There’s no law saying they’re not appropriate for many other important occasions as well.”

Prices for the items range from $295 (£210) for the bodysuit to $2,395 (£1,707) for a stunning embroidered gown, while sizes go from extra small to large for the bodysuits and from a zero to a 14 for the other pieces in the collection.

Alongside the clothing range, Gilt will be launching 15 styles from Sarah’s SJP by Sarah Jessica Parker footwear collection which range in price from $350 (£249) to $485 (£345), with the items offering brides the perfect head-to-toe wedding look.

“Not only is Sarah Jessica Parker’s style known around the world, her point of view is one-of-a-kind,” Tom Ott, chief merchant of Gilt, said. “Sarah Jessica brings her impeccable taste and fashion sensibility to life in this collection. We think our customers will be delighted with the offering which is stylish and well-priced in the bridal category.”

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