Kim Kardashian is expanding her popular beauty range with a new lipstick line.
The reality TV star went into partnership with cosmetics manufacturer Seed Beauty for her KKW Beauty collection last year (17), with her contour kits, highlighters and eyeshadow palettes all selling out.
Now, Kim has announced that she is following her younger sister Kylie Jenner into the lipstick business and is gearing up to launch a range of lip products.
“OMG (Oh my God) I’ve been wearing these for months now!” she captioned a close-up photo of her sporting a light brown lipstick on her Instagram page on Tuesday (29May18). “My favourite Nude lipsticks & lip liners launching June 8th kkwbeauty.com. The creamiest long-lasting lipstick formula.”
Kim went on to explain that the line will include eight lipsticks and three lipliners. She added that she couldn’t wait for fans to see the packaging, and also uploaded a preview video on her KKW Beauty account giving followers a sneak peek at the lip colours, which appear to include a light pink, a mauve-based hue with glossy and a mid-brown shade.
Previously, Kim teamed on a four-piece liquid lipstick collection for Kylie Cosmetics and created a nude cream lipstick named Classic K as part of her limited-edition line with her make-up artist Mario Dedivanovic.
The Keeping Up with the Kardashians personality often sports nude lip colours to red carpet events, with Mario recently explaining that Classic K was a mix of some of his favourite neutral tones.
“I’ve always had these nude lip palettes and I would mix a bunch of colours by hand to create her lip shade,” he told People last month. “It always turns out to be a similar colour that she really loves and that I really love on her. So we recreated that colour that I have been mixing for so many years into the Classic K lipstick. It’s definitely going to become the staple lipstick for whoever buys it and loves the Kim K nude lip.”
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