Alexander Wang: ‘Streetwear is changing fashion’

Alexander Wang likes the fact that streetwear is challenging the status quo in fashion.Wang has always infused street elements into his garments, and his work with sportswear giant Adidas Originals has meant his designs have become accessible to even m…

Alexander Wang likes the fact that streetwear is challenging the status quo in fashion.

Wang has always infused street elements into his garments, and his work with sportswear giant Adidas Originals has meant his designs have become accessible to even more people.

His latest line with Adidas, his third to date, was inspired by production errors and factory inconsistencies, with models Binx Walton and Hanne Gaby Odiele starring in the campaign.

“(Street fashion) is becoming a point of disruption in this industry. It’s making a lot of people wake up and challenge the status quo,” he mused to vogue.co.uk. “People are looking a lot more at process and the relevancy of fashion shows, and Fashion Week.”

Wang announced in January (18) that he was dropping out of the traditional Fashion Week calendar, swapping his New York Fashion Week shows in February and September for a new biannual schedule in June and December.

Talking about why he focused on factory rejects and quality control for his new 13-piece Adidas line, the 34-year-old said: “In fashion, we’re always chasing this idea of perfection, but sometimes imperfection is just as interesting, if not more so.

“It was really exciting to watch Adidas, who has such a large footprint, open up to that idea. I thought was very brave of them.”

He also praised his campaign stars, crediting Walton and Odiele for being able to create their own “magic and energy” on set without any direction from him or photographer Brianna Capozzi.

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