Gucci is swapping Milan for Paris when the brand showcases its spring 2019 collection later this year (18).
The Italian label will debut its latest offerings in the French capital for one season only during Paris Fashion Week on 24 September, in an event which will symbolise the final segment of a three-part homage to the nation conceived by Gucci’s creative director Alessandro Michele.
“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” Marco Bizzarri, president and chief executive officer of Gucci, said in a statement. “When Alessandro told me of his desire to present the new collection in Paris — continuing the French-inspired narrative — I thought it was a perfect way to continue the creative homage to France.”
Bizzarri added that the specific show date marks the “transition day between Milan and Paris Fashion Weeks to avoid impacting schedules. We will then look forward to returning to Milan in February 2019”.
Though the fashion house has decided to forgo the Italian runway this year, according to WWD, it is planning to host a special event at the Gucci Hub in Milan on 19 September, the second day of Milan Fashion Week.
France is already hosting many of this year’s destination resort shows including Louis Vuitton’s on 28 May as well as Gucci’s upcoming cruise 2019 show which will take place in Arles on 30 May.
President of the Italian Chamber of Fashion, Carlo Capasa, insisted that the association “understands and respects the reasons behind Gucci’s request” to hold the spring show in Paris “and will look forward to Gucci returning to open Milan Fashion Week next February”.
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