Dior have released a new promotional film for its male fragrance Sauvage starring Johnny Depp.
The French fashion house have launched a campaign titled The Legend Of The Magic Hour, which has been inspired by a Navajo story about a coyote’s involvement in the creation of the Milky Way.
It was shot by directors Clement Beauvais and Arthur de Kersauson in the Californian desert.
In footage exclusively obtained by British GQ, the Pirates of the Caribbean star, who also narrates the story, can be seen alongside a series of beautiful outcasts all waiting for the arrival of a coyote.
“In this tale, a certain Black God, the god of fire, created stars at the behest of the Elders. As daylight faded, he began to hang a multitude of stars in the sky, giving rise to the constellations,” Beauvais explained to the publication. “It was then that the coyote appeared. Filled with impatience and raging because the Elders had not asked his opinion about the positioning of the stars, he stole the bag containing the remaining stars from Black God, and threw them furiously up into the air. The stars spread out in a chaotic, disorganised manner, thereby forming the Milky Way.”
Johnny first became a brand ambassador for Dior in 2015, and was tapped as the face Sauvage.
The label’s beauty division has also expanded its product range, and introduced a new Backstage line during its Cruise 2019 fashion show on Friday 25 May (18). The range consists of face and body foundations in 40 shades, as well as neutral palettes for the face, eyes, lips and brows, in addition to new make-up brushes.
Dior Make-Up’s creative and image director Peter Philips shared in a statement that he designed the line “for every woman who wants a professional result with intuitive products and easy-to-use tools”.
The collection launches online at Dior and Sephora on 15 June, before being able to purchase in Sephora stores on 26 June.
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