Ashley Graham has designed a second capsule collection for Marina Rinaldi.
The model unveiled her debut line for the plus-size women’s clothing brand, owned by the Max Mara Fashion Group, in 2017, and her denim-inspired selection proved extremely popular when it was presented during Milan Fashion Week.
Now, a second Ashley Graham x Marina Rinaldi collaboration is ready to drop – an ’80s-esque line which is predicted to be just as successful as Ashley’s previous offering.
“The feedback to the collection has been extremely positive,” Lynne Webber, managing director of Marina Rinaldi, divulged in an interview with WWD. “Ashley is a very strong positive role model for the Marina Rinaldi community and she promotes being bold, encouraging women to be bolder in fashion.”
The executive explained that the fashion star worked with the company to source high-performing materials to help create “very flattering” form fitting pieces.
Lynne also believes that the ’80s inspiration has brought a “sassy atmosphere” to the collection, evident in leather biker and bomber jackets as well as edgy wraparound dresses.
“We are also introducing more accessible prices within the capsule to reach a wider audience through the choice of materials,” she added.
Denim is still an important feature of the 30-year-old’s follow-up line, with jeans available in a wide range of styles, lengths and colours, while denim shirts, dresses and bodysuits are also heavily featured.
The capsule is already on sale in Marina Rinaldi boutiques and department stores as well as online.
And Lynne credits Ashley’s strong social media presence with the brand’s growing popularity amongst the younger generation.
“(Ashley’s campaigns) have brought in a significantly younger segment, transforming the fan base with a clientele younger than 35,” she insisted.
In addition to her design duties, the catwalk star has also fronted many campaigns for Marina Rinaldi, including its spring 2017 advert.
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