Khloe Kardashian believes a social media detox will help banish body insecurities.
The reality star is the founder of clothing brand Good American, which she launched with partner Emma Grede in 2016. Catering for U.S. sizes 0 to 24, the label promotes an ethos of inclusivity and though it started as denim-focused, it has since expanded to include garments like T-shirts, bodysuits and sweatpants with an activewear range soon to follow. Khloe sees the beauty in all shapes and sizes, but admitted that comparing your shape to other women online is a recipe for disaster when it comes to body confidence.
“Really we need to stop comparing ourselves to everyone else’s journey and be the best version of ourselves,” she insisted in an interview with The Sunday Times’ Style magazine. “I’ve always been compared to my sisters, who I will never look like, so it was really personal to me to create a clothes range that caters to all sizes.”
Good American’s workout line, The Performance collection, will launch Thursday (02Aug18) on the brand’s official website and exclusively in London department store Selfridges. Khloe and Emma will also lead the launch in Times Square, New York at 9am on the same day.
The youngest Kardashian sister developed a passion for fitness following her split from ex-husband Lamar Odom, having transformed her figure through diet and exercise and going on to pen a book, Strong Looks Better Naked, and star in E! reality show Revenge Body with Khloe Kardashian.
Since giving birth to her and boyfriend Tristan Thompson’s daughter True in April (18), Khloe has managed to lose 33 pounds (15 kilograms) of baby weight, and the 34-year-old says the brand’s Electric Feel leggings – which have a waistband one inch higher for extra coverage and support – is her go-to item in the collection.
“I had a baby three months ago and have a little more of a tummy than I might usually have, so the pants help,” she smiled.
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