Issa Rae always struggled to find an appropriate foundation shade, even when she shopped in “black neighbourhoods.”
The actress has been an ambassador for cosmetics brand CoverGirl since September (17), which recently unveiled its new TruBlend Matte Made Liquid Foundation.
Taking note of the success of diverse make-up lines like Rihanna’s Fenty Beauty, CoverGirl is offering its latest product in 40 different shades – an initiative Issa wishes was available when she was younger.
“I’m a big drugstore beauty shopper and I went to college in a predominantly white rich old neighbourhood and even just going to the local drugstore to try to find my shade was impossible,” the 33-year-old recalled in an interview with People. “I’d have to go to East Palo Alto (in California) which is the black part of town to be able to find it, and even the shades were limited. I was like, ‘This is a black neighbourhood. What’s the problem?'”
The Insecure star now fronts CoverGirl’s diverse new campaign alongside 70-year-old model Maye Musk and motorcycle racer Shelina Moreda, and the label’s ethos reinforces Issa’s own commitment to inclusion.
“From early on, the thing that motivated me was feeling left out in representation on television and in film,” she explained. “Lucky for me I grew up with a lot of representation so I knew it was possible, but I can’t imagine younger generations not seeing themselves.”
Meanwhile, Issa recently vowed to use her platform wisely, hoping to inspire young girls to look further than traditional beauty ideals for personal validation.
“I’m smart. I’m the s**t,” the star asserted to InStyle U.S. “My declaration of being the s**t didn’t come from my appearance, but it came from what I’m about.”
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