Eminem has collaborated with fashion brand Rag & Bone on a capsule collection.
The Lose Yourself rapper has teamed with label creative director Marcus Wainwright on the range, which features three slogan T-shirts with words such as “Eminem” and “Kamikaze”.
Eminem, real name Marshall Mathers III, has also created a version of his signature hoodie, known as The Icon Hoodie, which is available in three colours and feature references to his hometown of Detroit, such as the city’s area code and the anvil emblem.
“Highly original. Always authentic. @eminem (has) designed a limited-edition collection of iconic hoodies and tees that echoes his signature style,” a brand representative captioned a snap of the garments on the label’s Instagram page.
The line celebrates the end of Eminem’s Revival Tour, in support of his ninth studio album, Revival.
First pieces will be available on Friday (13Jul18) at a pop-up shop at The Sun & 13 Cantons pub in London before the hip-hop star’s shows at Twickenham Stadium on the weekend.
Prices will range from $95 (£72) to $250 (£190). And if fans miss out on the opportunity to shop in London, the collection will be available online starting on Saturday.
“Eminem is a legend, it’s as simple as that. We have spent years working to collaborate with true originals,” added Wainwright in a statement. “People who have forged their own path in life. For me, Eminem utterly personifies ‘original’. Working with him on this project was humbling, inspiring and generally awesome.”
To promote the collection, Rag & Bone has also created a launch video featuring Eminem in the clothes. The imagery was shot on an iPhone by cinematographer Darius Khondji.
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