Ashley Graham ensured designs for Marina Rinaldi weren’t ‘matronly’

Ashley Graham’s line with Marina Rinaldi was a result of too much “matronly” plus-size fashion on the market.Breaking the beauty boundaries in fashion, Ashley, who wears a U.S. size 10, has become one of the industry’s most in-demand models. And as we…

Ashley Graham’s line with Marina Rinaldi was a result of too much “matronly” plus-size fashion on the market.

Breaking the beauty boundaries in fashion, Ashley, who wears a U.S. size 10, has become one of the industry’s most in-demand models.

And as well as walking the catwalk and fronting numerous campaigns, the 30-year-old has also turned her hand to design work, including her range with curvy fashion retailer Marina Rinaldi.

Explaining to Glamour how she has steered clear of a “matronly” aesthetic, Ashley continued: “I told them, ‘We have to stay away from that because it’s already out there and I don’t want to make anything that’s already been done – and if I’m not gonna wear it, then it’s not going to sell.’

“The initial conversation was, ‘Guys, if you want me, you know what you’re gonna get: You’re gonna get cool, you’re gonna get sexy.’ And they said, ‘Yes, this is what we want and this is why we want you.’ That was the initial, OK, we’re all on the same page.”

The America’s Next Top Model panellist has just released her second collection with the label, which has an ’80s vibe to it, and like her first drop, there are lots of denim creations, as well as luxe leather looks.

Asked why she’s again focusing on denim, Ashley reasoned that it’s for “the exact same reason” why she also designs lingerie and swimwear.

“I couldn’t find things that fit me the way that I wanted them to, and I couldn’t find designs that made me feel special, that made me feel like a fashion girl,” she shrugged. “I’m not trying to walk down the street, accessorised in glam to the T every day, but I want to feel special.”

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