Erdem Moralioglu was just six years old when he made his first dress.
The Montreal-born designer launched ERDEM in London in 2005, with the label known for its experimental textiles, vibrant prints and detailed craftsmanship, and adored by celebrities including Keira Knightley, Emma Watson and Meghan, Duchess of Sussex.
In a recent interview with British Vogue, Erdem explained that fashion was in his blood from a very young age, and as a child, he once decided to make an outfit for his twin sister Sara’s doll, in his favourite colour.
“Powder blue! Mum helped me,” he laughed, recalling the circle-skirted bustier frock. “Of course, my father was a proud Turk and all that, but looking back, we were raised in quite a gender-neutral way. If our parents thought we could do something well, then they encouraged us. It wasn’t like, ‘This is for girls, this is for boys.'”
Over the years, the fashion star has built up a reputation for adding a bold twist to an otherwise delicate garment, and often stitches pockets into dresses. He believes that incorporating casual measures helps his pieces cater to the needs of a new generation.
“I love the idea of arming someone with tools. I think that’s lovely,” the 41-year-old smiled.
Erdem previously shared that he enjoyed watching TV shows about designers such as Yves Saint Laurent and John Galliano in his younger years and also takes inspiration from the costumes worn by movie stars in Alfred Hitchcock films.
But his designs are mostly influenced by his journalist sister.
“My fascination with the female species came from having someone who was part of me, but the opposite sex,” he said of Sara in an interview with Vanity Fair.
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