Donatella Versace believes her bold clothes perfectly embody the current feminist movement.
In response to the sexual harassment and assault allegations that recently rocked the entertainment and fashion industries, women from all walks of life have become outspoken, telling their own #MeToo stories.
And the movement is something Donatella has championed through her overtly sexy designs since the beginning of her career.
“I want to make women feel that they can do that in Versace, and never be too shy to say what they think. That is what we have always stood for, but especially in this time,” she told Porter magazine.
In keeping with her brand’s aesthetic, Donatella, who took over as the head of Versace after her brother and label founder Gianni Versace was murdered in 1997, always wear flattering silhouettes that perfectly show off her slim frame.
Because for the 63-year-old, clothes are a way to convey her sultry side.
“It is a weapon. When your clothes are desirable, your attitude is too,” she commented. “It’s important to have something to say so that people want to listen to you, but it’s about people choosing to notice you because you look a certain way, so you need to have the voice to go with it.”
While Versace has long been the go-to brand for lots of A-listers, a new generation of stars are finding the label’s designs in something Donatella has dubbed a Versace “revival”. Hip-hop trio Migos and Bruno Mars have even dedicated songs to the Italian fashion house.
“Young people and millennials are obsessed with (Versace),” Donatella smiled.
“Those artists are the royalty of today. They are singing about real life and they convey what is desirable today – that youth culture isn’t afraid of being and looking sexy. It is a rebellion against forced minimalism and everyone dressing and looking the same. I always say that if everyone is wearing the same thing and saying the same thing then nobody is desirable.”
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