Stella Tennant has teamed up with Loewe to promote its new book collection, commissioned following its fall/winter 2018 campaign.
The model was previously tapped by Karl Lagerfeld as the face of Chanel, and has also fronted campaigns for Calvin Klein, Hermes and Burberry.
However, Stella’s latest venture has taken a somewhat more literary turn, as Loewe’s limited-edition copies of classic works of fiction act as her latest fashion accessory.
In pictures taken by American fashion photographer Steven Meisel, the British star lounges in an armchair wearing a checked shirt and a mustard-coloured hood over her head, reading copy of Don Quixote by Miguel de Cervantes. In another, Stella lies on a wooden floor immersed in a copy of Gustave Flaubert’s masterpiece, Madame Bovary.
Creative director Jonathan Anderson, who founded his own label JW Anderson in 2008, was responsible for art direction on the shoot, while models Elise Crombez and Oliver Ocasek, as well as actor Josh O’Connor, also posed in the campaign.
The Loewe Classics boxset also includes Wuthering Heights, Heart of Darkness, The Picture of Dorian Gray and Dracula, which were originally created for the fall/winter ads.
Executives at the Spanish brand then decided to re-issue the novels, which are printed in the original languages and wrapped with sleeves fronted by thematically relevant images from Meisel’s archive.
The 64-year-old is considered one of the most successful fashion photographers in the industry, receiving critical acclaim for his work with U.S. and Italian Vogue and his photographs of friend Madonna in her 1992 book Sex. The collection retails at $590 (£395) and is available online.
Loewe presented its fall/winter 2018 collection at Paris Fashion Week in March (18), which featured a mainly subdued palette of black, brown, grey and cream and plenty of leather, which was used on jacket lapels and pockets, and even the neckline of one dress.
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