Herve Leger taps new creative director

Herve Leger has hired a new creative director.Founded in 1985 by designer Herve Peugnet, the French fashion house won acclaim in the 1990s for its striking bandage dresses, with celebrity fans including Gisele Bundchen, Beyonce and Victoria Beckham.Whi…

Herve Leger has hired a new creative director.

Founded in 1985 by designer Herve Peugnet, the French fashion house won acclaim in the 1990s for its striking bandage dresses, with celebrity fans including Gisele Bundchen, Beyonce and Victoria Beckham.

While the Herve Leger brand has experienced a lot of upheaval in recent years, fashion publication WWD reports that Christian Juul Nielsen has now been named as the company’s latest design director.

Little is known about Nielsen, but according to his LinkedIn page, he previously worked at Christian Dior, Oscar de la Renta and J. Mendel in senior creative roles.

In addition, he has acted as creative director of contemporary womenswear label Land of Distraction since November 2016. Launched by Danita Short, the label’s main inspirations include rock ‘n’ roll, motorcycle culture and the style of the 1970s, with it believed that Nielsen will continue in his role at the business.

“It is understood that he will continue at the start-up brand while bringing a shot of energy to the Herve Leger brand,” editors at WWD report, adding that they anticipate he will unveil his first collection during New York Fashion Week next month.

Ownership of the Herve Leger label has changed hands numerous times since its inception. Designer Peugnet, also known as Herve L. Leroux, lost control of the company and commercial use of the name when it was purchased by the BCBG Max Azria group in 1998.

It remained within the BCBG Max Azria portfolio until executives from that company filed for Chapter 11 bankruptcy protection in early 2017, with Herve Leger first sold to Marquee Brands, and then to Authentic Brands Group.

Peugnet died at the age of 60 last October.

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