Kylie Jenner is adamant that Adidas has always held a place in her heart.
The reality TV personality’s famous family members have long been associated with the sportswear brand, with her sister Kendall Jenner acting as a brand ambassador for Adidas Originals and her brother-in-law Kanye West partnering with the company on his Yeezy footwear line, though Kylie made waves in 2016 when she was named as the new face of rival label Puma.
Now, Kylie has turned her allegiance to Adidas, having been tapped to front the new Falcon sneaker campaign, and she has shared that she is very comfortable with her decision.
“Adidas is a creators’ brand which is something I can identify with and respect,” she told Refinery29. “Adidas is and has always been part of our family, I’m happy to be involved as the face of the Falcon campaign.”
In the marketing imagery for the Falcon, Kylie poses in a black and pink Adidas tracksuit as she models the chunky footwear.
And even though she was only a newborn when the original Falcon Dorf was released in 1997, she is pleased it has been brought back.
“I like the bold and bigger silhouettes of that time, and the colours,” the 21-year-old commented.
An official release date for the Falcon has not yet been announced.
However, the make-up maven will undoubtedly show a wide range of ways on how to style the shoe with outfits.
“There are no written rules, nowadays a sneaker is worn with almost every kind of outfit. Being bold and trying something new is almost the best way to create a look that’s individual to you – wear every sneaker with confidence and it’s automatically a look, I love pairing sneakers with a cute dress, it’s the perfect balance,” she added.
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