Hedi Slimane has unveiled a new logo for Celine.
The French designer is considered to be one of the most original talents in the fashion industry, having previously overhauled the menswear department at Dior and acted as creative director for Yves Saint Laurent from 2012 until 2016.
Slimane was named as Paris-based house Celine’s artistic director in March (18), succeeding Phoebe Philo, and the star announced on Monday (03Sep18) that he is introducing a new logo for the company.
“The new logo has been directly inspired by the original, historical version that existed in the 1960s,” a brand representative wrote on Instagram alongside the updated branding. “The modernist typography used dates from the 1930s. The spacing between the letters has been balanced out and the letters have been brought closer together. The 1960s version of the logo including the word ‘Paris’, will be reinstated within the clothing and on packaging, however ‘Paris’ will not appear beneath the logo on campaigns.”
Most intriguingly, Slimane, 50, has opted to remove the accent from above the first “E” in the word in order to give a “simplified and more balanced proportion”.
The designer explained that the accent was not always included in branding in the 1960s, however, the bold move has sparked a debate between fans of the company on social media.
“Already miss the accent, all of the sudden the level of chic sophistication feels like it has been drained from the logo,” one Instagram user wrote, while another added: “The new logo looks like a cheap knockoff Celine logo.”
But others were less bothered about the changes, with one person commenting that the new logo will better align with Slimane’s plans to add menswear to Celine’s offerings.
“The main reason is he needs to make Celine unisex. Don’t forget the menswear line he is going to introduce,” they commented.
Previously, Slimane made headlines around the world when he announced that Yves Saint Laurent’s ready-to-wear line would be rebranded as Saint Laurent, though the name and iconic YSL logo were retained for use on accessories.
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