London is to become the first Fashion Week to ditch fur.
Following news that Burberry, under new chief creative officer Riccardo Tisci, has joined the many labels vowing to ditch garments made from the animal product, it seems bosses at the British Fashion Council (BFC) have taken on board the altered attitude to fur.
Council chief executive Caroline Rush said, after announcing that the BFC is going 100 per cent fur-free, the move “highlights a trend we have seen over the past few years, with more and more brands deciding to use alternative materials to fur”.
The BFC’s commitment to go fur-free comes after English singer Paloma Faith, on behalf of the People for the Ethical Treatment of Animals (PETA), urged bosses at the bi-annual fashion event to ban animal fur.
“The BFC shouldn’t be endorsing a material whose production is deemed so cruel that it is outlawed in the U.K.,” she stated. “With the vast number of cutting-edge, eco-friendly faux furs available on the market today, I’m sure you’ll agree that there’s no longer any excuse for killing animals for their fur.”
After hearing the news her plea had worked, an excited Paloma tweeted: “I am so overwhelmed and elated that fur has been banned from london fashion week (sic)! Progress!”
In a poll, PETA found that 95 per cent of designers with a show or presentation at London Fashion Week in February (18) didn’t use fur in their autumn/winter 2018 collections, including Burberry and Mulberry.
Fashion Week shows kick off in the British capital on 14 September, following on from presentations in New York.
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