Tory Burch has designed a limited edition T-shirt in a bid to encourage more U.S. citizens to vote in the upcoming midterm elections.
The garment is emblazoned with the word ‘Vote’ in funky multicoloured lettering, and all net proceeds with go towards Black-ish actress Yara Shahidi’s Eighteen x 18 youth group and its upcoming summit, which will be rallying young people together from across the nation for its #WeVoteNext Summit in Los Angeles on 29 September (18).
With reportedly just under 37 per cent voter turnout in 2014 – the lowest figure since World War II – Burch was compelled to do something to inspire the Millennial generation of potential voters.
“Voting is an issue I care passionately about. It is a pillar of our democracy and something we can never take for granted,” the designer explained to WWD. “We need to do what we can to ensure that everyone registers and makes it to the polls. I’m thrilled that our T-shirt will benefit Yara’s innovative efforts to bring younger voters into the conversation. It’s not about political affiliation, it’s about having a voice.”
The shirts will be sold from 18 September at $68 (£52), and available to purchase from all Tory Burch stores and via Shopbop.com. It can already be bought from the fashion house’s official website.
Burch has a history of inspiring political participation and has also launched an #ownyourvote social media campaign. Prior to the 2016 elections, the 52-year-old wrote an op-ed for The Wall Street Journal voicing her support of initiatives intended to make voting more accessible. She allows her own employees time away from work so that they can go to the polls, and also encouraged other businesses to adopt the same policy in order to recognise and celebrate the importance of voting.
Last week, the fashion house presented its spring/summer 2019 collection as part of New York Fashion Week, which consisted of neutral shirt dresses and chic striped detailing.
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