Donatella Versace has promised fashion fans that she is not departing Versace.
The Italian fashion house, which the 63-year-old designer has run since the tragic death of her brother Gianni Versace in 1997, was snapped up by executives at Michael Kors Holdings Limited on Tuesday (25Sep18) for $2.12 billion (£1.6 billion).
While the move marks a major shift for the management of the business, Donatella has now shut down rumours swirling on social media suggesting she may be leaving the company.
“Ciao a tutti! (Hello to all),” she began in a statement posted on her Instagram page on Thursday (27Sep18). “You all know how I love the interaction that I have with all of you here. First of all, I wanted to let you know that I am NOT going anywhere, so for those who wanted to get rid of me, well…it ain’t happening!”
Donatella will continue to oversee the creative side of Versace and is to become a shareholder in Capri Holdings Limited, the new name for Michael Kors Holdings, along with her older brother Santo Versace and her 32-year-old daughter Allegra Versace.
And in her Instagram post, she emphasised that she is committed to upholding the values of the house and has plans to forge an “exciting” new path for the brand.
“I also wanted to reassure you that Versace will remain ITALIAN, Made in Italy and that it will keep its GLAMOUR, DARING and INCLUSIVE attitude that have made you all love it. This is just the beginning of an exciting, new adventure that I hope you will live together with me! xoxo Donatella,” the fashion icon added.
As part of the Capri Holdings deal, Versace’s management team will continue to be led by chief executive officer Jonathan Akeroyd.
He will oversee a new strategic plan for the long-term growth of the business, including a proposal to open 100 more stores and develop e-commerce platforms.
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