Jennifer Lawrence promotes women’s empowerment with new Dior campaign

Jennifer Lawrence’s latest campaign for Dior offers a celebration of women’s empowerment inspired by female horse riders in Mexico. The actress, who has been a spokesmodel for the luxury brand since 2013, fronts the latest promo for the fashion ho…

Jennifer Lawrence’s latest campaign for Dior offers a celebration of women’s empowerment inspired by female horse riders in Mexico.

The actress, who has been a spokesmodel for the luxury brand since 2013, fronts the latest promo for the fashion house, which was unveiled in a series of stunning images on Wednesday (03Oct18).

In the photos, the 28 year old poses in the wilderness alongside a black stallion and sports a variety of dresses, petticoats and a leather corset.

Shot by Dutch photographer Viviane Sassen, the concept was inspired by Mexican horsewomen, known as Escaramuzas, and aims to capture the “embodiment of liberated femininity”. In one of the shots, Lawrence carries a Dior Book Tote bag with her name embroidered on it.

This is The Hunger Games star’s second Dior campaign in as many months – she served as the face of Dior’s scent Joy last month (Sep18) and appeared in a short video, directed by Jean-Baptiste Mondino, as part of its promotion.

“That was my first smell of perfume, so Dior has been in my nostrils since I was a child,” she told Harper’s Bazaar at the time. “It’s so weird that I have my own fragrance now! It’s also fascinating how one note will smell one way, and then when you pair it with another it smells completely different.”

The Oscar-winner previously headlined a handbag campaign in 2013, as well as the ads for Dior Addict Lipstick in 2015.

The new promo comes following her comments expressing frustration with dishonest representations of beauty standards.

“I just like it when everyone’s honest,” she told InStyle magazine. “If you are 20 pounds underweight and talk about eating pizza and fried chicken all the time, that’s not going to make people feel good about themselves.”

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