Margherita Missoni named creative director of M Missoni brand

Margherita Missoni has been named as the new creative director of the M Missoni line.The fashion heiress, who is the granddaughter of brand founders Ottavio and Rosita Missoni, has designed accessories and modelled for the Italian company over the year…

Margherita Missoni has been named as the new creative director of the M Missoni line.

The fashion heiress, who is the granddaughter of brand founders Ottavio and Rosita Missoni, has designed accessories and modelled for the Italian company over the years.

Now, Margherita has announced that she is to return to the family business in an official capacity as the head of the M Missoni diffusion range, which is targeted at a younger demographic.

“After bringing the @mmissoni ready-to-wear license in house, the @missoni Group is working on a plan to innovate both the style and positioning of the collection and this project will be led by the new creative director, ME,” the 35-year-old wrote on her Instagram page on Wednesday (03Oct18). “After a few years spent pursuing other professional projects, some of which I am still working on, being identified as the person who can lead the future course of the new @mmissoni fills me with pride.”

Missoni executives brought the M Missoni brand back in-house in April, after a deal with the Valentino Fashion Group had expired. It is expected that the M Missoni spring/summer 2020 collection will be the first under Margherita’s creative direction.

“I am both proud and overjoyed to welcome Margherita back into the Missoni Group as the creative director of M Missoni,” added Margherita’s mother Angela Missoni, who is the president and creative director of the group. “In her professional trajectory within and outside the company, Margherita has demonstrated her considerable skills. Together with her natural understanding of style and her forward thinking creative capacities, she also proved to be an authentic and successful communicator of the house codes. I am confident that Margherita’s talents will make M Missoni a relevant brand for the years to come.”

The news comes after it was announced in June that the Varese-based Missoni family had sold a 41.2 per cent stake in the company to Italian state-backed private equity group Fondo Strategico Italiano (FSI).

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