Pierpaolo Piccioli is determined to keep Valentino “relevant” by embracing inclusivity.
The Italian fashion designer has acted as the luxury house’s artistic director since July 2016, after his long-time creative partner Maria Grazia Chiuri decamped to Christian Dior.
While Valentino is known for its dramatic dresses and extravagant accessories, Piccioli has now discussed how he is planning to modernise the label, which was founded by 86-year-old Valentino Garavani in 1960.
“Every luxury brand has to become more inclusive. If you remain in your exclusive field, you’re not relevant enough for this moment,” he told Business of Fashion. “I want to take Valentino from a brand of exclusivity to a brand that becomes more relevant to today. I’m keeping the values of the house but taking it in a more inclusive direction that embraces different communities.”
One way in which Piccioli is experimenting with collaboration is with his new Genius collection for outwear company Moncler.
The line includes zip-up hooded capes, padded duvet-like coats and basic down jackets, with the accompanying campaign featuring models dressed in the items while posing in settings evocative of Medieval Madonna paintings.
And while he enjoyed working with a variety silhouettes for the range, he admitted that the technical fabrics proved to be challenging.
“Material is like a language, it’s the essence of a brand,” the designer added. “The team at Moncler has a different kind of mind. Everything is structured to be really worn and not just perfect. I didn’t want to lose that authenticity.”
The first drop of Piccioli’s Moncler line is now available to buy online and in selected boutiques.
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