Pop superstars BTS are unveiling a new clothing collection with Hot Topic, which celebrates each group member’s personality.
The K-Pop stars have joined forces with the edgy fashion brand for a new 13-piece line, which includes bright T-shirts and sweatshirts, a follow-up to the first installment of the collaboration, which hit stores in April (18) and offered headbands, key chains, and sleep masks.
The new pieces feature images of cartoon characters known as BT21, which were initially inspired and developed by the seven bandmembers. The group’s space robot Van, which signifies its ‘Army’ of fans, also appears in the graphics.
The emoji characters grew popular with devotees through the messenger app Line Friends, leading to their use in BTS’ latest fashion project.
“Even though the characters might look cute, we will develop (the line) into more styles that relate the characters to hip-hop and street fashion,” Sehoon Chang, the CEO of Line Friends America, told Billboard last year (17). “It’ll be like a walking billboard that’s great for the (BT21) brand, and from the consumer’s point of view it will be a show of identity. Engaging with the fans is really important.”
The K-pop sensations have been making their mark on the fashion world as of late, with a collaboration with Converse also announced earlier this year (18).
Released in July (18), the Converse shoeline also drew from the BT21 characters and offered three styles of the Chuck Taylor All Stars design.
“As BT21 has captivated millennials around the globe, Converse introduces an offering that goes beyond simple endorsement,” a statement from the brand’s representatives read.
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