Stella McCartney will be announcing a United Nations fashion industry charter for climate action.
The designer will launch the treaty at climate talks in Katowice, Poland on 10 December (18), in the hope that it will “ring some alarm bells” while making a business case for sustainable fashion, and setting out a path for collective action to enable low-carbon production methods to be scaled up, which in turn will improve economic viability.
“We really don’t have long now, to change things. But I honestly believe it’s doable – I couldn’t do what I do if I didn’t believe that,” McCartney told reporters at The Guardian. “There is so much guilt and fear attached to talking about sustainability and that’s not helpful. What is essential is for the big players in the industry to come along with me, because that changes the price point.”
Other signatories to the charter have yet to be announced but are known to include several major fast fashion brands, and the British fashion mogul is particularly encouraged to see high street brands backing the initiative.
“Fast fashion is responsible for the lion’s share of environmental impact, so they are the most important element in effecting real change,” she added.
McCartney is renowned for her mindfulness when it comes to the ethical implications of her business model, refusing to use particular materials and even developing an alternative to viscose to combat the millions of trees destroyed by the fashion industry.
The 47-year-old is adamant that the sustainability conversation is “not about peer pressure, it’s about making them excited.”
“Who wants to talk about this season’s colour or the next It bag?” she asked. “The sustainability conversation is really the only one that I am interested in having. Prospects for lab-grown alternatives to leather are the kind of topics I find sexy now.”
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