Jaden Smith believes reusing secondhand garments is the future of fashion.
The rapper has become a style icon in recent years having launched his own clothing brand MSFTSrep, partnered with G-Star on a clothing collection, and making headlines when he modelled in a womenswear campaign for Louis Vuitton wearing a skirt in 2016.
As someone with a keen eye for fashion, Jaden is sure that education and sustainability will make a big difference in the industry.
“I think that the thrifting, repairing and the patching of clothing is the future. That’s why I look at what I’ve done with G-Star and my own style as a futuristic style,” he explained in an interview with British GQ. “I’m starting to see more statistics on fashion, more scientific facts on fashion and I like that. I think it is going in more of an educational direction and we need that.”
The 20-year-old predicts that this will go beyond the popularity of vintage band T-shirts, and insisted that “there’s nothing like” a thrifted denim jacket.
“People are going to realise that rock and roll shirts are not the only cool thing to get thrifted. More mainstream brands are going to begin doing that,” he added.
As for his own personal style, Jaden is all about breaking convention and discovering new ways to dress.
He describes his aesthetic as “experimental” and very modern.
“I think my style is just a little bit reckless and I think that it’s recently going into a future cyber-punk kind of vibe,” he considered.
© Cover Media