Penelope Cruz teams with PETA for anti-fur message

Penelope Cruz is the latest star to join forces with PETA (People for the Ethical Treatment of Animals) to headline an anti-fur campaign aimed at the fashion industry. The actress has teamed with the animal rights organisation to call attention to the…

Penelope Cruz is the latest star to join forces with PETA (People for the Ethical Treatment of Animals) to headline an anti-fur campaign aimed at the fashion industry.

The actress has teamed with the animal rights organisation to call attention to the unsettling ways fur is obtained from animals and in a new video she appears holding a cat alongside the message “Make Us Purr, Don’t Wear Fur”.

The ad comes in a year when several fashion designers announced they will no longer include fur in their creations – Burberry, Gucci, Michael Kors, Diane von Furstenberg, and John Galliano are among the latest wave of fashion houses choosing not to go with pelts.

“Finally, so many designers are going fur-free, and I’m looking forward to the day when no animal is caged or trapped and killed for fur,” the Spanish beauty says in a press release.

Cruz previously partnered with PETA for an anti-fur ad in 2012 and joins a long list of stars like Eva Mendes, Charlize Theron, Taraji P. Henson, Ireland Basinger-Baldwin, P!nk, and Maggie Q, who have condemned the use of fur in fashion.

The 44 year old has been a vocal supporter of animal rights throughout her career – she and her husband, Javier Bardem, are both animal lovers who have taken in multiple rescue cats and dogs. In 2007, she and her sister, Monica Cruz, launched a cruelty free collection for the clothing brand Mango.

The star has also chosen to be a part of sustainable fashion ventures – in August (18), she signed on to create a Swarovski jewellery line featuring pieces with responsibly-sourced gold.

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