Penelope Cruz is the latest star to join forces with PETA (People for the Ethical Treatment of Animals) to headline an anti-fur campaign aimed at the fashion industry.
The actress has teamed with the animal rights organisation to call attention to the unsettling ways fur is obtained from animals and in a new video she appears holding a cat alongside the message “Make Us Purr, Don’t Wear Fur”.
The ad comes in a year when several fashion designers announced they will no longer include fur in their creations – Burberry, Gucci, Michael Kors, Diane von Furstenberg, and John Galliano are among the latest wave of fashion houses choosing not to go with pelts.
“Finally, so many designers are going fur-free, and I’m looking forward to the day when no animal is caged or trapped and killed for fur,” the Spanish beauty says in a press release.
Cruz previously partnered with PETA for an anti-fur ad in 2012 and joins a long list of stars like Eva Mendes, Charlize Theron, Taraji P. Henson, Ireland Basinger-Baldwin, P!nk, and Maggie Q, who have condemned the use of fur in fashion.
The 44 year old has been a vocal supporter of animal rights throughout her career – she and her husband, Javier Bardem, are both animal lovers who have taken in multiple rescue cats and dogs. In 2007, she and her sister, Monica Cruz, launched a cruelty free collection for the clothing brand Mango.
The star has also chosen to be a part of sustainable fashion ventures – in August (18), she signed on to create a Swarovski jewellery line featuring pieces with responsibly-sourced gold.
© Cover Media