Actress Olivia Munn has applauded bosses at Chanel for becoming the latest fashion house to stop using real fur and exotic animal skins in their luxury designs.
In recent months, officials at Versace, Michael Kors, Gucci, Burberry, and Coach have all announced plans for more animal-friendly measures, and now Chanel executives have followed suit for future fashion creations.
A representative for the brand explains the decision was made in part because it is becoming “increasingly difficult” to source materials that meet their ethical standards and requirements for sustainability, insisting the new ban will provide designers with “an opportunity to create a new generation of high-end products”.
The move has already been praised by activists at People for the Ethical Treatment of Animals (PETA), and now Olivia has shared her joy about the news on social media.
“This is AMAZING!!!! @chanel,” she tweeted alongside a PETA news article about the initiative.
She also posted a screen shot of the comment on Instagram, and captioned it, “I hope this inspires more designers to follow suit.”
Animal-lover Olivia has long been calling on fashion industry leaders to ditch the use of fur in their garments and previously stripped off to pose nude for PETA’s ‘I’d rather go naked than wear fur’ campaign in 2011.
“Who needs fur to feel beautiful?” she asked in the print ad.
The X-Men: Apocalypse star also went one step further by teaming up with PETA officials for an undercover video expose about the alleged abuse of animals on a fur farm in China, where fox, mink, and rabbit coats, as well as furs from dogs and cats, are frequently collected and shipped worldwide to be turned into clothing and accessories.
“There’s nothing good about pretending like you don’t know,” she said of the terrible treatment the animals are reportedly subjected to.
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