Rob Lowe and his two sons are fronting a new advertising campaign for his wife’s new jewellery collection.
The actor’s wife of 27 years, Sheryl Lowe, is expanding her namesake line with her first ever collection for men, and she’s turned the promos into a true family affair by enlisting the help of the former The West Wing star and their sons Matthew, 25, and John Owen, 23 to show off the pieces.
Among the items are chains, bracelets, cuffs and rings, which Sheryl initially crafted for her husband, but was inspired to make the accessories, appropriately named Mr. Lowe, widely available after they gained attention from several stylish celebrities.
“Sheryl has always made one-offs for me and eventually enough people started asking where they could buy them,” Rob tells People magazine. “A lot of my friends are wearing Mr. Lowe. Gerard Butler, Bob Geldof, Robert Downey Jr., David Spade, Zac Efron, David Duchovny, some of my other friends also try to steal pieces off my wrist.”
The couple’s children also had an influence on the jewellery, which ranges from $150 (£120) to $1,950 (£1,500) apiece and is available exclusively at Neiman Marcus.
“My sons are actually much more picky about design than I am,” he says. “They also have more guts to stand up to Sheryl about what they will and won’t wear. I am probably more of a push over but then again, it’s probably because I love Sheryl so much.”
Rob appreciates how the accessories allow men to express themselves through fashion in ways they normally are not able to, and notes they can be worn with both casual and formal attire.
“What I love about this collection is that it hits a fashion sweet spot for me,” he shares. “The pieces are masculine, they are substantial without trying too hard, you can wear them with jeans or a tux. Guys have fewer ways to express themselves through wardrobe and jewellery than women and it’s nice to see more and more men embracing jewellery like this.”
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