Ariana Grande’s signature oversized hoodie look has led to a surge in online searches for the item.
Editors at fashion website Lyst released the names of musicians who have had the biggest impact on clothing searches in 2018, and according to the site, the Thank U, Next hitmaker has inspired a 130 per cent rise in the term being researched on the web.
Grande has worn the trademark tops for a string of high-profile performances, including a March for Our Lives sweatshirt with over-the-knee boots when she performed at the event, calling for tighter gun control legislation, in Washington, D.C. in March (18).
Last year (17), the star wore a similar specially-designed One Love Manchester sweatshirt while performing at a fundraiser of the same name to aid those affected by the Manchester Arena bombing that occurred while she performed at the venue during her Dangerous Woman tour.
The pop star also led to an increase in searches for brands like Reebok, for which she serves as a spokeswoman, Burberry, and Vera Wang, based on the stunning gown she wore from the designer to the 2018 Met Gala.
In August (18), the 25 year old offered fans a chance to own a special hoodie inspired by her latest album Sweetener. The item was released as part of a collection of limited edition merchandise to coincide with the promotion for her Sweetener world tour.
Meanwhile, balaclavas, the cloth headgear designed to expose only part of the face, was another popular search online due to Rihanna sporting a Gucci one while attending Coachella in April (18), repeating a style she also rocked in 2017.
And singer Camilla Cabello, who has worn stunning red dresses to major events like the Grammy Awards and in her Havana music video, is also cited for inspiring an increase in searches for red gowns.
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