Nicole Richie is introducing swimwear to her House of Harlow 1960 x Revolve line.
The reality TV personality first launched her company in 2008 with a jewellery range, and has since gone on to expand into eyewear, accessories, footwear and apparel.
Nicole’s fashion collections are currently available to buy via the Revolve website, and she has now confirmed that she is gearing up to launch swimwear pieces.
“Swim is a strong category for Revolve definitely with the top three peak months, so it just made sense for the progression of the brand,” she told WWD of the concept. “We, last resort, came out with great footwear styles so this is more about completing that story.”
A teaser image for the swimwear collection shows a model posing in a brown two-piece with knotted detailing and a crossover strap.
Other key pieces are set to feature stripes and crochet, and will all align with Nicole’s own boho-chic aesthetic.
“It’s still very House of Harlow, really beautiful cover-ups to go with the swimwear so that it can transition into ready-to-wear,” the 37-year-old commented.
The first collection of 16 pieces will begin to drop on the Revolve site in January (19). Items will be priced from $68 to $198 (£54 – £157).
In addition to swimwear, Nicole is looking to add more categories to her business. And in an interview with Forbes in June, she explained that she was pleased to work with executives at online retailer Revolve, because that is where her target audience prefers to shop.
“This business has changed. The world has changed over the past 10 years, which is how long I’ve been in this,” the former The Simple Life star noted. “For me, this was a pretty simple decision because that’s where my customer is. You have to know where your customers are. And online is where they are.”
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