Kelly Rowland is adamant her new activewear line can take any woman from “day to night”.
The 37-year-old singer has teamed up with sportswear brand Fabletics, which was co-founded by Kate Hudson in 2013, to create a 17-piece dance-inspired capsule collection of workout clothing.
And Kelly is thrilled that her range consists of perfect pieces that don’t ever need to be confined to the gym.
“I love the fact that it’s a lifestyle brand and the pieces the creative team and I thought of were to help you go from day to night,” she explained in an interview with WWD. “I have so many days where I’ll start with my workouts and I get a call, ‘Oh, you have a meeting at this time,’ and I know I have something else to do and can’t get back home. I know I just have to have my day run its course and they’re pieces that I can just pop on.”
The collection, which ranges from size XXS to 3X, includes leggings, sports bras, bodysuits, tops, a bomber jacket, as well as a hoodie, and can be purchased in-store and online. Pieces are priced between $24.95 (£19) and $64.95 (£51).
Kelly added that the idea of activewear being worn during everyday life is appropriate for the busy schedules of women today.
“It’s definitely activewear, but I feel like you’re being active all day,” the former Destiny’s Child star considered. “That’s why it’s important to have the designs really showcase that. Being able to take yourself from being so gym-like. There’s this one top that we did, I would put that with a skirt.”
Away from activewear, Kelly, who is mother to four-year-old son Titan, also expressed an interest in designing children’s clothing one day.
“I’m obsessed with kids’ clothes,” she laughed. “My son’s closet is ridiculous.”
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