Riccardo Tisci has finally unveiled his first campaign for Burberry.
The Italian fashion designer, who formerly helmed Givenchy, was announced as the new creative director for the English heritage label in March 2018, succeeding Christopher Bailey.
Tisci presented his debut collection for Burberry during London Fashion Week last September, with the line featuring reinvented takes on the brand’s classic trench coat and check print, and on Thursday (24Jan19) he dropped the images from the accompanying marketing, with the photos including a diverse range of models such as Russian supermodel Natalia Vodianova and American-Sudanese star Anok Yai.
“The thing that excites me the most about Burberry is how inclusive it is – it appeals to everyone no matter their age, their social standing, their race, their gender. So, when I was thinking about my first campaign here, I knew I wanted to work with a collection of collaborators to help interpret the breadth of what this incredible heritage house represents to so many different people – from the millennial to the mature, to the British and to the international,” the 44-year-old said in a statement. “They are images that have the confidence to stand on their own, but it’s when they are assembled together that they truly bring the diversity, the eclecticism, the inclusivity and the beauty of Burberry to life.”
Tisci called on photographers Nick Knight, Danko Steiner, Hugo Comte, Colin Dodgson, Peter Langer and Letty Schmiterlow for the campaign, with the other models cast including Stella Tennant, Fran Summers, Claudia Lavender, Rianne van Rompaey, Irina Shayk, Sora Choi, Darani, Matteo Ferri and Joe Plunkett.
One image depicts two male models posing in sharply tailored suits while carrying brown Burberry umbrellas, while another closes in on Shayk, who is sporting a light brown shirt and bright red lipstick.
“Being involved in Riccardo’s first campaign for Burberry is such a monumental moment for me, it’s wonderful to be taken under Riccardo’s wing, and an honour to work with a creative genius like him. This campaign is a significant moment for me and my career, and I am proud to be a part of it,” the 33-year-old Russian model added of the project.
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