Penelope Cruz has been unveiled as the face of a stunning campaign showcasing new pieces from Atelier Swarovski.
The Spanish actress is featured in the glamorous ads wearing the jewels from the brand’s MoonSun line, which she pairs with an elegant black, strapless gown. The 44 year old poses with necklaces, earrings, bracelets, rings and hairpieces.
“I am proud of my partnership with Atelier Swarovski, and I feel lucky to be in a position where I can to help to shine a light on conscious luxury and create products that have a positive impact,” Cruz said in a statement.
The beauty also shared her excitement about collaborating with photographer’s Mert Alas and Marcus Piggott.
“It was so wonderful working with Mert & Marcus on this campaign,” she gushed. “Like my Atelier Swarovski collections, they make me feel as well as look beautiful.”
Cruz first teamed up with bosses at the luxury accessories label last May (18) for a collection she named Luna, after her daughter with husband Javier Bardem.
“We were delighted to collaborate with the inspirational Mert & Marcus to capture Penelope Cruz for our latest Atelier Swarovski jewellery campaign,” Swarovski creative director Nadja Swarovski said in a press release. “It is our pleasure to have Penelope, who has brought her incredible creative energy to design these collections herself, as our global brand ambassador, promoting our shared vision of conscious luxury – truly beautiful products with compassion and sustainability at their heart.”
Meanwhile, in a new interview with W magazine, Cruz revealed how motherhood has changed her style.
“Since I have kids, my style has gotten more practical,” she told the publication. “I do like fashion but I also have to think about what works in a practical way. I used to wear heels every day, and now it’s only if I have an event.”
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