Demna Gvasalia is scrapping pre-collections at Balenciaga.
The Georgian designer is one of the busiest men in fashion, working as the creative director of Balenciaga and head designer of Vetements.
While he relishes his busy workload, Gvasalia has decided to switch things up so he doesn’t get burned out.
“Three months to make a collection? Everyone knows it’s a problem. People have burnout, creatives are going crazy, and merchandisers have no idea what to merchandise,” he sighed to WWD. “It’s a big confusion going on in our industry and I’m one of the few to speak about it. I realised that I cannot go on doing it because it’s somehow almost disrespectful to the creative process, and to someone who wants to transform an idea into a credible product.”
Instead, he’s proposing to make two bumper collections a year: one combining winter and spring, and the other summer and autumn.
He’ll show off his new idea during the Balenciaga Paris Fashion Week show on Sunday (03Mar19).
“The idea of seasons today, it’s very theoretical,” he noted. “For spring, I have requests to do fur coats.”
As well as easing Gvasalia’s workload, the new approach will also reduce waste.
He says it will be more sustainable to have two shows per year, unifying women’s and men’s collections “under one vision”, and will be both better for the environment and his mental state.
“The new, more sustainable way of working for me is not only, you know, not using toxic gas etc., but it’s also not throwing out ideas that are sometimes very good,” Gvasalia said. “I don’t know if people realise that it takes a lot of effort to have an idea.”
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