Actress Yara Shahidi is encouraging women to find beauty from within as part of a new Bobbi Brown campaign promoting confidence.
The Grown-ish star took to Instagram on Monday (04Mar19) to announce her partnership with the cosmetics brand, sharing her excitement about becoming the face of a new line created to empower and inspire.
“I’m excited to announce my partnership with Bobbi Brown… & share what we’ve created together. Much gratitude,” she captioned an image of herself holding a product from the forthcoming collection.
The 19 year old will head the new Confident Beauty initiative, which promotes confidence rather than simply appearance.
“I think we have a tendency to materialise beauty, and connect it with product,” Shahidi tells People. “But this campaign is not about us saying, ‘to look better, do this or that’. But rather, we’re of the opinion you should do whatever makes you feel good, and we’re addressing beauty as not something that’s even attached to a product, but as something that’s attached to this overall feeling of support and confidence which we all get from different things.”
In a series of promotional videos for the makeup items, women join Shahidi in sharing what makes them feel confident.
“True beauty is being unique, experimenting, exploring, sometimes unsettling,” the actress says in the footage. “True beauty is expansive, is happiness. True beauty is my unibrow!”
Bobbi Brown Cosmetics will launch the The Pretty Powerful Fund for International Women’s Day on 8 March (19), on the same day the collection drops. Proceeds from sales will go towards organisations Girls for Gender Equity, Third Wave Fund and Urgent Action Fund for Women’s Human Rights.
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