Actress Dakota Fanning was among the many stars who turned out to support retail brand H&M’s new sustainable collection at a treehouse party on Wednesday (27Mar19) night.
The War of the Worlds star attended the evening bash in Los Angeles alongside fellow actress Abigail Spencer and models Irina Shayk, Alek Wek and Amber Valletta, who all celebrated the release of the fashion giant’s spring Conscious Exclusive Collection, which is created solely from eco-friendly materials and processing.
“It’s awesome that a company as large as H&M has this collection,” Dakota gushed to Women’s Wear Daily. “The more people realise when something is made sustainably it doesn’t have to look weird the better.”
The famous ladies showed up to the party, which featured crystal singing bowl players and psychic readings, in some of the garments featured in the Conscious Exclusive Collection. The fashion pieces in the range are diverse, with offerings such as a metallic jacquard dress made from orange fibres, to cowboy boots fashioned out of leather extracted from pineapple leaves, and foam pool slides in leopard pattern derived from algae biomass.
H&M creative adviser Ann-Sofie Johansson reveals the company is aiming to use 100 per cent sustainably-sourced cotton from 2020, with an even bigger goal of offering only products made from fully sustainable materials by 2030, as well as the ability for customers to bring in unwanted clothes to recycle in their stores.
“Our vision is to lead the change toward circular and renewable fashion while being a fair and equitable company,” Ann-Sofie said.
The Conscious Exclusive Collection, which ranges from prices as low as $25 (£20) to $349 (£270), reaches H&M stores on 11 April (19).
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