Olivia Wilde teams with ThredUp bosses to promote conscious fashion

Olivia Wilde is teaming with the brains behind fashion-forward website ThredUp for a new campaign urging style lovers to embrace second hand clothing. The actress is fronting the ThredUp x Olivia Wilde x Conscious Commerce’s Choose Used collection, wh…

Olivia Wilde is teaming with the brains behind fashion-forward website ThredUp for a new campaign urging style lovers to embrace second hand clothing.

The actress is fronting the ThredUp x Olivia Wilde x Conscious Commerce’s Choose Used collection, which features 4,000 pieces, including T-shirts, sweatshirts and denim jackets that have all been redesigned from previously own items. The clothing features phrases such as “Used Goods” and “I Wear Used Clothes”, inspiring shoppers to opt for sustainable outfits.

Bosses at ThredUp, the world’s largest online thrift store, have recycled 65 million items to date and are working to reduce the stigma of second hand wear, calling on Wilde to further their message. The 35 year old has joined forces with the brand’s founder, Babs Burchfield, for the Conscious Commerce fundraiser.

“Working with Olivia was a no brainer because of her passion for circular fashion,” said Jenna Bray, ThredUp’s senior brand director in an interview with Women’s Wear Daily. “The mission Olivia and Babs created for Conscious Commerce is so aligned with our mission.”

“We created designs that are stunning and also celebrate the mission,” Bray added. “Olivia is a really big fan of vintage and that’s what inspired a lot of the design. It’s got a very bad rocker vibe.”

A percentage of all items sold will benefit the Circular Fashion Foundation, a company geared towards sustainable fashion efforts worldwide.

“We found design inspiration for the Choose Used collection with ThredUp in our favorite, perfectly broken-in vintage Ts,” said Wilde and Burchfield in a joint statement. “Our aim was to make the designs uplifting because the decision to choose used should be a straightforward and gratifying one.”

Actress Nikki Reed has also joined the push for sustainable fashion, taking to Instagram on Tuesday (16Apr19) to share an image of herself in one of ThredUp’s designs, while promoting Wilde’s venture and announcing her own role as one of the label’s ambassadors.

She captioned the image, “I WEAR USED CLOTHES. Let’s all help end the stigma, people! I’m thrilled to partner with @thredUP X @OliviaWilde and @ConsciousCo #ChooseUsed Collection to spark a conversation around textile waste.”

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