Sarah Jessica Parker has joined forces with lingerie brand Intimissimi for a sexy new sleepwear campaign.
The former Sex and the City star unveiled the new capsule on Tuesday (16Apr19), posing for a series of stunning images to show off the sexy attire – the actress posed sporting the Italian brand’s Triangle Bra collection and pyjama sets in front of a New York city backdrop. Among the new pieces are comfortable bra designs and silk, lace and cotton loungewear.
“With @intimissimiofficial silk pajamas this gorgeous, there’s really no need to change when you wake,” Parker said in a post on Instagram.
The sultry offerings also include the wireless Tiziana Lace Triangle Bra, featuring a plunging V-neck, light padding and an adjustable back and straps. The Emma Silk Triangle Bra is available unpadded and wireless for comfort, while the coral-coloured Delicate Flowers Lace Triangle Bra adds a colourful touch to the line.
“Intimissimi and Sarah Jessica Parker come together to send a strong and positive message: personality and sensuality,” a statement from Intimissimi representatives reads. “Sarah Jessica Parker is the empowering woman that has found the key to success in her own intelligence, charisma and personal femininity.”
The 54 year old has been rather busy with projects outside of acting – last month (Mar19), she announced plans to launch a line of wine products.
Parker will join forces with tastemakers at the New Zealand-based Invivo Wines for the venture and took to YouTube to share her passion for the collaboration.
“I’m really looking forward to it,” she said in a clip ahead of the impending unveiling. “I feel really lucky. It’s pretty freakin’ special!”
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