Betsey Johnson has launched her Urban Outfitters ‘90s revival line weeks after undergoing open heart surgery.
The eccentric designer has partnered with the U.S. store on a 10-piece throwback collection that’s a direct reflection of her spring/ summer 97 runway show.
Made up of slip dresses, romantic cuts and even a prom-inspired gown, the collaboration went live on Monday, much to the delight of fashion fans.
“Betsey Johnson x Urban Outfitters is live! We’re, like, so excited to introduce a collection of playful dresses inspired by our 1997 collection, available now exclusively at UO,” the designer wrote on Instagram, next to an image of a pink slip dress with a tulle hem and covered in red hearts.
Talking to WWD about the launch earlier this month, Betsey explained she was inspired by her daughter Lulu for the original line back in 1997, and that it was a mix between feminine whimsy and rebel rocker, blending together ruffled looks with a rocky edge.
“I just love how women — and men — today have brought those fun, funky looks back to life,” the 76-year-old smiled of how ‘90s fashion has made a comeback.
Prices range from $79 (£61) to $350 (£270).
Urban Outfitters’ chief merchandising officer of women’s and home Gabrielle Conforti commented that the brand’s core customer was born in the ‘90s.
“We’re excited to give them the opportunity to experience the iconic Betsey designs updated for today,” she added.
Betsey underwent heart surgery in early April, and recently told MailOnline she was relishing a “second chance at life”.
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