Kylie Jenner is eyeing a move into the baby industry by filing a trademark application for her own line of children’s products.
The reality TV star, 21, has already turned her love of makeup into a money-spinning business with her Kylie Cosmetics brand, which she debuted in 2015 in partnership with bosses at beauty retailer Ulta, and she’s currently preparing to expand her empire with her Kylie Skin range.
Now Jenner, who shares 15-month-old daughter Stormi with her rapper boyfriend Travis Scott, is hoping to provide other new mums with everything they may need for their tots by seeking to roll out her own Kylie Baby line.
According to documents obtained by TMZ, the idea is to develop non-medicated skin care products for little ones, while also establishing her own collection of linens and swaddling blankets, as well as diaper bags, children’s car seats, strollers, changing tables, bouncers, walkers, and even breast pump and breast milk storage equipment.
A ruling on her trademark application has yet to be made.
The news emerges as Jenner gears up to officially launch Kylie Skin on 22 May (19).
She took to Instagram over the weekend (11-12May19) to formally announce the news, and share her excitement over the new project.
“Skincare and makeup go hand in hand and Kylie Skin was something I dreamt up soon after Kylie Cosmetics,” the Keeping Up with the Kardashians star wrote. “I’ve been working on this for what feels like a lifetime so I can’t believe I’m finally announcing!”
“Building my makeup line from the ground-up has taught me a lot and I’m so blessed with that knowledge to apply to my brand new company! Birthing a whole new team, manufacturing, fulfillment etc. separate from my cosmetics line was challenging but here we are! I got the best of the best for you guys!”
Kylie Skin will kick off with six products, including a Foaming Face Wash, Walnut Face Scrub, Vitamin C Serum, and Eye Cream, with all items priced at under $30 (£23).
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