Alexa Chung and Poppy Delevingne have created a line of T-shirts raising funds for Save the Children.
The pals worked together on the project to mark the charity’s 100th anniversary, and also the launch of Save the Children’s Stop the War on Children campaign.
Available in three colourways – navy, white and yellow – the tee, designed by Chung and modelled by Delevingne, features an illustration of a crescent moon face alongside the words The Future is Now.
“To me (the moon) symbolises children’s dreams, hopes and the promise of a new day,” Chung explained, reports Vogue.co.uk. “Sadly, not all children have the chance to enjoy such innocent childhoods as millions are battling through conflicts started by adults. But they should, and we need to fight for their futures and help them fulfil their potential by ensuring all children are off limits in war.”
Thirty per cent of the profits will go directly to Save the Children. The adults’ T-shirt has a price tag of £25 ($32), while the children’s version comes in at £15 ($19).
For the accompanying images, Delevingne roped in shoe designer Tabitha Simmons to style her, had Gucci Westman on make-up duty and enlisted Cass Bird to art direct and photograph the campaign.
“Having visited many Save The Children programmes over the past four years, I’ve met with some of the most inspiring and amazing children who, despite adversity and conflict, have not only survived to tell their stories but are now thriving and full of hope for a better future,” Delevingne said about her ambassadorial role. “It’s because of these children and their daily fight that Alexa and I wanted to create something that would help make a change and encourage people to do something good.”
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