Dsquared2 and Drake’s lifestyle label October’s Very Own (OVO) are going into business together.
The two fashion brands are teaming up on a capsule collection which will feature laid back pieces like a denim jacket, jeans, a grey hoodie with coordinated fleece track pants, and T-shirts. Two hats – a beanie and baseball cap – complete the line.
And Dsquared2’s twin founders Dean and Dan Caten have put their own spin on OVO’s signature owl motif, duplicating the bird and adding their own logo alongside it.
“We have this intuitive cultural understanding between us, we are all from Toronto, Canada power, working with Drake was like creating with the third D, D cubed to the power of three,” Dean smiled, according to WWD.
“We feel that collaborations unify forces from different industries, whether it is fashion or music, coming together is the way to go,” added Dan.
The capsule drops on Friday at OVO’s seven flagships across Canada, the U.S. and in London, as well as on the OVO website. Prices range from $138 (£107) to $598 (£466).
It marks the latest collaboration for the design brothers, who have also worked with famed fashion photography duo Mert Alas and Marcus Piggott and basketball star Dwyane Wade, Gabrielle Union’s husband, in recent years.
God’s Plan hitmaker Drake founded his OVO clothing brand with entrepreneur Oliver El-Khatib and longtime producer Noah ’40’ Shebib, in 2011. The trio also owns the OVO record label.
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