Executives at fashion conglomerate Kering have reaffirmed their commitment to only hiring models over the age of 18.
Over the past two years, bosses at top houses and media corporations have introduced new codes of conduct regarding photoshoots and runway shows in light of the #MeToo movement and claims of sexual misconduct in the entertainment and fashion industries,
Now, bosses at Kering – which owns luxury brands like Gucci, Saint Laurent, Balenciaga, and Alexander McQueen – have stated that they will only hire models aged over 18.
“As a global luxury group, we are conscious of the influence exerted on younger generations in particular by the images produced by our houses,” declared Francois-Henri Pinault, chairman and chief executive officer of Kering, in a statement. “We believe that we have a responsibility to put forward the best possible practices in the luxury sector and we hope to create a movement that will encourage others to follow suit.”
Back in September 2017, leaders at Kering and LVMH Moet Hennessy Louis Vuitton introduced a charter with the aim of banning very thin and underage models from the runway.
The new regulation may mean models like Kaia Gerber, 17, miss out on gigs for a few months. However, a spokesperson for the company is adamant hiring models over the age of 18 signals further progress in a “continued commitment” to women.
“In our view, the physiological and psychological maturity of models aged over 18 seems more appropriate to the rhythm and demands that are involved in this profession. We are also aware of the role model element that images produced by our houses can represent for certain groups of people,” added Marie-Claire Daveu, Kering’s chief sustainability officer.
The new guidelines will be enacted as of the fall/winter 2020 shows.
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