Activists at People for the Ethical Treatment of Animals (PETA) have urged Prada designers to stop using exotic animal skins.
The Italian label, headed by Miuccia Prada, recently pledged to go fur-free from its spring/summer 2020 collection, which will debut as part of Milan Fashion Week in September.
And while PETA officials applauded bosses at the fashion house for joining the likes of Gucci, Burberry, Chanel, Jean Paul Gaultier and Versace in stopping the use of the product, leaders at the animal rights organisation want more from Prada.
“While PETA applauds Prada for joining the ever-growing list of fashion houses that are dropping fur, we now urge the brand to follow in Chanel’s compassionate footsteps by also removing cruelly obtained exotic skins – including crocodile, lizard, and snake skins – from future collections,” senior vice president Dan Mathews said in a statement. “Most shoppers no longer wish to wear anything from any animal who was electrocuted, bludgeoned, and killed.”
Prada executives made the announcement on social media on Wednesday, revealing they have entered into a collaboration with the Fur Free Alliance (FFA).
“Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products,” Miuccia added in her own statement.
The news was welcomed by officials at the FFA, with the group’s chairman Joh Vinding explaining: “The Prada group with its brands now joins a growing list of fur-free brands that are responding to consumers’ changing attitudes towards animals.”
Currently, fur only accounts for less than 0.1 per cent of the materials used in production at Prada.
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