Virgil Abloh sees his new exhibition at Chicago’s Museum of Contemporary Art (MCA) as a way to bring together his fan base and those who don’t know much about him.
Abloh’s name is one of the hottest in fashion. After meeting Kanye West in 2009 while they both interned at Fendi, the Illinois native went on to start his high-end streetwear label Off-White four years later.
Last year, he was tapped as the new artistic director of Louis Vuitton’s menswear department, and he’s now preparing to open his MCA showcase – something he’s been working on for three years.
“I need this to gel together the kid that knows every Tumblr post that I ever made to someone who doesn’t even know of Off-White but just knows my name keeps popping up,” he mused to The New York Times.
He also sees his exhibition, which opens on 10 June and runs until September, as proof the “out of date” museum system is slowly being fixed.
“(For too long) there was this lost connection between the museum as a cultural institution supposedly representing what’s happening now versus presenting retrospectives of things that have been celebrated a million times over,” the 38-year-old said.
Speaking about the upcoming exhibition, MCA curator Michael Darling admitted he was excited about people’s responses, however divisive they may be.
“There are going to be people that turn up their noses at it,” he said. “But that’s an exciting thing for me: to prove them wrong and show them how serious and how worthy he is of this.”
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