Chiara Ferragni has launched her first capsule collection of cosmetics for Lancome.
The Italian fashion star has risen to prominence since launching her blog The Blonde Salad in 2009 and now boasts over 11 million followers on Instagram.
Chiara was named as Lancome’s latest muse last March, seeing her follow in the footsteps of Julia Roberts, Penelope Cruz, Taylor Hill, Lupita Nyong’o and Lily Collins, and on Monday, she unveiled her Lancome x Chiara Ferragni line on social media.
“This is such a milestone for me: my own capsule collection for @lancomeofficial, that is going to be available worldwide. Later in (Instagram) Stories (here it’s 5am) I’ll show you how the palette and products look like and all of the different sort of make-up looks you can achieve but for now, thank you for loving it and making me feel special,” she captioned a post on Instagram. “The #LancomexChiaraFerragni capsule is now available online (link in bio) and soon in stores all over the world and it’s better than in my dreams.”
The range features the Flirting Make-up Palette, which is made up of pink, red, and gold-toned eyeshadows and blushers, and contains three brushes. There is a black Hypnose Drama mascara too, as well as three new shades each of Lancome’s L’Absolu Mademoiselle Shine lipstick and L’Absolu Lacquer gloss. Each item is presented in sparkly pink packaging with Chiara’s signature blinking eye logo, with prices ranging from $35 – $67 (£28 – £53).
Regarding the concept, Chiara told Harpersbazaar.com she was determined for the products to work with all skin tones.
“I feel like the palette, out of everything in the collection, defines what I feel about beauty,” the 32-year-old commented. “I love that you can achieve so many different looks by just buying one product, because it has a little bit of everything – whereas normally palettes just focus on one thing. It means you don’t have to carry around as many beauty products.”
The Lancome x Chiara Ferragni collection is now available to buy at Douglas stores in Italy and will roll out across Europe and the U.S. later in the year.
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